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The End of Something Special
Recently my daughter completed her final year as a member of the St. Jude Performance Team. For ten years of her life (she's now seventeen), she has practiced for months with other local kids to learn fitness routines performed to music. The focus is a one-day event...
Laser Focused – The Marketing Evangelist: Dr. Doug’s Interview with Mary Honan
Laser Focused. The Marketing Evangelist. Listen to Mary Honan’s interview with Dr. Doug.
How can you measure marketing ROI?
We are fact based marketers. For each part of the marketing plan there is a metric defined to report and evaluate results. Accountability for results and detailed reporting is one of our differentiators from other marketing companies. I am often asked how we track...
Are you on a mission? Learn the importance of having a mission.
One of For Marketing Matters' 13 foundational elements in building a company's marketing foundation is its mission. See below: Mission is an essential element of building a company's solid foundation upon which to go to market....
The 4th of July and Danny Thomas
As we get ready for celebrating our great country tomorrow, the reality is we, Americans, are at a very odd place: the negativity, the constant banter, the divisiveness, the lack of leadership, the lack of grownups and unfortunately I could go on and on. But then...
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