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Your Website Can Attract More than Just Clients
Your website is one of your biggest marketing assets. It’s usually your first touch point for a prospective client. Back in the day, perhaps a brochure or even a receptionist was the source of a first impression. Today your website plays a critical role in presenting...
Integrated marketing: what it means and what it looks like.
Integrated marketing: is that another cool sounding term that only large companies can afford? Nope. Integrated marketing makes sense for companies of all sizes and is especially wise for smaller businesses where marketing investments should be integrated to drive...
You never know when a lead will convert…
They say that slow and steady wins the race. I thought the race was long over. Converting this old lead was not even on my radar screen. Until I received an email a little over a week ago with an odd subject line: RE: Hoping the new year is off to a good start. New...
6 Take-aways from the Merrimack Valley Tragedy
One week ago there was chaos, heartbreak and tragedy. Three communities were rocked by gas leaks and explosions, taking one young man's life. What can we learn from the Merrimack Valley Tragedy as individuals and as business leaders? In the past week, we have seen the...
So you need a website?
A client referred me to a new non-profit who needed a website. She hoped For Marketing Matters could help them as they were anxious to get a website developed quickly. Hmmm - I haven't even spoken to them, but feeling like we are already behind! Last week, I had a...
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