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I’m dreaming of a…
complete, accurate and up-to-date dream list. As CEO or business owner of a small or medium sized business (SMB), this makes a lot more sense than a white Christmas. This asset will set your business up for growth in 2019 and you won't have to shovel. Dream List: ...
Are you delivering at all stages?
Each consumer or client transaction has multiple stages. How is your company doing on delivering at every stage to attract, convert and serve your customers so they are champions for your business? Below is an overview of a personal experience as a consumer that...
What can your business learn from Rio?
I love the Olympics! I clearly remember reading all there was to read in Sports Illustrated and in Newsweek when the mail would arrive! Yes, I am dating myself and my kids would be astonished to be reminded we did not have cell phones and internet to get live updates...
Choose your words carefully
One of my favorite parts of marketing is developing the brand through the careful selection of words. I am a nerd. I readily admit that and am totally comfortable with that label. This past month has been great spending strategic time on words. We made considerable...
When chance helps solve a gap in the market
Weekends are too long. Said no one ever. I love the song - Said No One Ever by Jana Kramer. It is so true. So back in September, I started a home 'nesting' project to redecorate my teenage daughter's room. Out with the pinks and little girl stuff. Get rid of the...
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