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A Game Changer
Do you know the rules? Last Sunday, I was watching some of the PGA Pro-Am at Pebble Beach on TV. At one point, a professional golfer, Paul Casey, was trying to place his ball on the green after marking it. He could not prevent the ball from rolling so he consulted...
Why Look in the Rearview Mirror?
What's the point of looking back? As CEO, what can you learn from looking back? For Marketing Matters (FMM) starts year 10 this week. Given that milestone, I have been reviewing the past 9 years to update the business plan to grow and move forward. Part of that work...
Beware of Loose Ends – they can unravel a brand
Loose ends - some are so important that ignoring them could ruin the fabric of your company - really. There are endless ways a loose end can present itself in your business. The key is to not discount it as minor before you really know. Most loose ends come from...
CEOs of Small to Mid-Sized Businesses – Take a Page out of Belichick’s Playbook
Summer is over. Fall is officially here. While at the end of August and into early September, I yearned for a 'Little More Summertime" as Jason Aldean sings. But within a short time frame, it feels good to be back full throttle in the 'regular routine'; the work...
Share your knowledge with a student!
It's that time again...Back to School. Some parents look forward to it. I am not one of them. I love having my kids home. I love spending time with them and having them have down time. Our lives are too scheduled. It's good to kick back and relax. The back to...
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