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Are you on a mission? Learn the importance of having a mission.
One of For Marketing Matters' 13 foundational elements in building a company's marketing foundation is its mission. See below: Mission is an essential element of building a company's solid foundation upon which to go to market....
8 Steps for More Effective Event Planning
The past few weeks we have been preparing for a trade show that one of our clients is exhibiting at next week. This can be a very time consuming and expensive effort for any size business, but especially for a small business where thousands of dollars can be wasted....
Resist the marketing wilderness
A colleague of mine in Colorado, a business coach, asked me to assess a marketing proposal that her client had received from a local small business marketing firm. I was happy to help her out and provide my perspective on what the marketing consultant had proposed....
Opportunity Costs…
Where do you spend your time? Missed opportunities cost us. Being slow to market can doom a great product or idea. Not being in the right place at the right time can cost our businesses dearly. So, in juggling all the responsiblities on your plate, where do you spend...
Moments of Truth
We've all heard the power of turning a negative into a positive. How a company can solidify a customer for life by turning a negative experience into a positive one. The numbers are impressive and we all get it. So no big deal, right? Wrong. Do you KNOW the...
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