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How can you measure marketing ROI?
We are fact based marketers. For each part of the marketing plan there is a metric defined to report and evaluate results. Accountability for results and detailed reporting is one of our differentiators from other marketing companies. I am often asked how we track...
Marketing and advertising…huh?
Do you ever cringe when you have to select a drop down box? Maybe it is the age range and you have now been bumped into the next age group...that is a bummer. But, honestly, my worst nightmare is when I am asked for my career category or to indicate specific...
A marketing lesson from Sandy
One good thing about Sandy is we had plenty of notice that the storm was forming and was headed our way. The news reports gave us time to get ready. Many of us create a mental or physical checklist in advance including: groceries, water, batteries, charge the cell...
What I meant was…
In this heated political environment, the difference between what one meant to say and what was actually said is big. In fact, it could be the difference between winning and losing an election. In the world of marketing, word choice and meaning is critical. Not only...
Make optimism a way of life
I am a glass half-full person and enjoy being around other optimists. I had the pleasure of starting this past gloomy Thursday in a room full of optimists and it was invigorating! The event was called "thrive: celebrating the impact of our small business community"...
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