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Marketing your business: are you dabbling? Find out.
Business owners of SMBs unintentionally hurt their business with a random approach to marketing. Strategy is substituted with activity. The marketing plan is a series of disjointed marketing tactics. Simply, they are dabbling. The cost of dabbling is high. So are the...
When coffee is not enough.
Hey restaurant owners and managers. Pay attention. Two things not to do when anyone on your team screws up someone's order at a restaurant: 1. Offer them a free dessert. 2. Bring the check and say, "I did not charge you for your coffee". Lesson to all business...
Use Common Sense People!
8 a.m. The sound of a doorbell enters into my head - huh? Am I dreaming? The household is sound asleep after staying up late to cheer on Bama vs. LSU. Plus it is Sunday morning of a long weekend. A treasured day to catch up on some sleep. Then a flurry of...
Obamacare from a marketing perspective
We have all heard the phrase "Keep it simple stupid". A similar phrase I use when developing marketing messages for clients is: "take it to a Disney Level". In other words - be clear; keep it simple and have key points that are easy to understand. Another litmus...
Consistency of a brand – Hooters and the San Diego Mayor
This week, Hooters announced the San Diego Mayor is not welcome in their local restaurants. This announcement was covered on CNN, Reuters and highlighted in my favorite satellite radio station, the Highway. I chuckled when I heard the news. I applaud establishments...
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