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A Dream List: Why you need one and tips to get this asset in place
What is your company's marketing goals? Awareness? Lead Generation? Retention? No matter your goal, you need this foundational element in place. Unfortunately most SMBs (small and mid-sized businesses) do not have a solid Dream List. When we initially engage and...
Two weeks left in Q1. SMB CEO, are you where you wanted to be?
Hey Mr./Mrs. CEO or President of a small to mid-sized growth business! It's the middle of March. Hard to believe based on the cold snowy days here in New England, but enough talking about the weather. Let's talk business. Specifically, YOUR business. There are two...
The Marketing Power of Signs
Good signs create brand awareness. Many business owners can improve their marketing efforts simply by investing in quality signage. Two examples to share with you today: Example #1: A missed opportunity Points for creativity are earned by this roofer who uses an...
Do you have stuffed olives?
As you kick off the year and focus on having a great 2014, take a step back and ask yourself - What can I do to better serve my customers? The best way to answer this question is really quite basic. Put a feedback loop in place. Make...
Is Anyone’s Customer Service WOWing you this Christmas?
Tis the season...to be wowed by fabulous customer service. Are you feeling the love? I do a lot of shopping online for Christmas. I find it easy, efficient and productive. This year? not so much. Cyber Monday was a disappointment for me due to a variety of bad...
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