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Is what you sell clear?
Offerings is one of 13 foundational elements that need to be solid to effectively go to market. Many SMBs do not fully develop what they offer their ideal target audience in exchange for money. Businesses leave money on the table. We are currently working with a...
A Marketer’s View of a Crazy Month of June
How can next week be the 4th of July? It is amazing to me how fast the month of June passed, but when I think about what occurred in the month it is very clear to me why it was such a blur. The following 5 events and efforts highlight this crazy month of June: 1....
Making A Split Decision: Stop and Help
School vacation week is over and like the kids, I look back and think "how is it already over?". I joke with adults that I am not 'normal', as I love hanging out with my kids and I relish the lazier days of vacation just as much as they do. As I look back on the week...
B to B Marketing: Is your company building a Dream List?
Scenario: You are CEO of a B to B business. Your goal is growth (sales and profitability). Your growth strategy is expand existing clients and attract new ones. You need to expand awareness of your products/services in a cost-effective way. Marketing works the top of...
This is not a good sign
Is this an accurate image of how your marketing and sales groups operate? Each headed in their own direction? If so, you as the CEO have a fundamental problem and it is not just an internal issue. Alignment is required. I use this term "alignment" consistently when...
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