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What’s holding you back?
Are you leaping ahead or stuck in the blocks? January is done. 11 months left in 2018 to make an impact. What are you doing to make 2018 THE YEAR that you shift from dabbling to investing in results-driven marketing? So far this year, I have been meeting with many...
Hey marketers! Stay in the race to prioritize the leads you are generating!
The hand-off in a relay is a critical point in the race. Valuable time can be lost if the baton hand-off is not precise or even worse, the race can be lost if the baton is dropped. The hand-off of leads from marketing...
Can your brand make this impact?
I am in awe of the Market Basket brand and the impact this brand has had on so many lives, especially in the past several months. I boycotted the store and closely watched the events unfurl. There was rarely an interaction over these past weeks that did not include...
Can you be reliable?
Do you know what your customers want from your business? This company does. We are in a 'this old house' phase where every major item seems to be breaking, decaying or rotting. The most recent replacement expense was the fence. The original,...
When Packaging is Not Enough
These days, more and more people are carefully reading product packaging, Packaging can be a powerful marketing tool to speak to your target audience. I admit this is not my area of expertise as I primarily focus on B to B marketing and thrive on marketing services...
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