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So you need a website?
A client referred me to a new non-profit who needed a website. She hoped For Marketing Matters could help them as they were anxious to get a website developed quickly. Hmmm - I haven't even spoken to them, but feeling like we are already behind! Last week, I had a...
Is your business sending mixed signals?
How could a sweater be backordered til end of February and ship the same day? Is your business sending mixed signals? Post Christmas we had some returns to take care of. Turns out that a catalog company that up until now, I have really liked has a silly policy of...
The joy of saying no.
A few month's ago I wrote about ignoring my ideal target client profile and the resulting angst that ensued. I am happy to share that I learned from that experience and had the pleasure of saying no to a potential new client last week. Ah, the joy of saying no! The...
Failing to plan is…
You know the quote: Failing to plan is planning to fail. Benjamin Franklin. So how is 2015 planning progressing for your business? And, specifically, how is the marketing plan coming? Next Monday is December 1st! So here are some recommendations to help you...
Know when to walk away, know when to run!
I am not one to quote Kenny Rogers frequently, but boy does this line capture it for me. Not all business is good business. Not all revenue is worth it. We all learn the hard way and with hindsight being 20/20, we commonly look back and think - should have walked...
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