Blog
You never know when a lead will convert…
They say that slow and steady wins the race. I thought the race was long over. Converting this old lead was not even on my radar screen. Until I received an email a little over a week ago with an odd subject line: RE: Hoping the new year is off to a good start. New...
What a difference one woman made
Earlier this week, I said goodbye to my friend, Terry. I was in Terry's book group. Not my book group as I am the newbie, with most of the group being together for over 17 years. I've probably been a member of the group for 10-12 years. It is a wonderful group of...
The Role of a Printer in Maintaining Brand Identity
I often refer to myself as the Brand Police. As the marketing team for our clients, we build brand identity and consistently work to maintain a clear and strong brand identity. Personally, my role includes defining brand standards and enforcing...
The power of empathy
Can adults learn empathy? Mass General believes so and has launched an innovative training program to improve empathy among its doctors. In reading a recent article on this program in the Boston Globe, I was struck by how smart this training is for medical...
Point of Differentiation: NOT Being Politically Correct
If you are competing in a crowded market space, it is essential to clearly differentiate your product. This is especially true if you are entering into a category that is already dominated by a few brands (e.g., Coke or Pepsi) or has a wide variety of options to...
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