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Integrated marketing: what it means and what it looks like.
Integrated marketing: is that another cool sounding term that only large companies can afford? Nope. Integrated marketing makes sense for companies of all sizes and is especially wise for smaller businesses where marketing investments should be integrated to drive...
My Super Bowl Ad Picks
Without my home team, the New England Patriots, I could really focus on the super bowl commercials more this year as was not nervous about the game and its ending. My top 7 Super Bowl Ad Picks: 7. Audi ad in memory of Starman, David Bowie. Cool. 6. Avocado ad and...
Are you on target?
Know your audience. Marketing 101 stuff, right? So, when was the last time you reviewed your documented ideal target audience? If your answer is vague and reminds you of how you answer the dental hygienist when asked about flossing, it's time to review it. Why should...
CEOs: 4 things you can learn from Twitter
As a CEO/President of a small to medium-sized business, learning from Twitter may be way down your list of ways to manage and improve your business. But, take note as there are several key take-aways from their actions this week. In case you missed it, Twitter was...
Assess these 10 Things to Start 2016 Strong for your Business
The first full business week of 2016. Time to clear out the holiday cobwebs and kick off 2016! So what will the year bring for you and your business? 10 Things to Assess about Your Business to Start 2016 Strong: Your Customer/Client Base:...
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