| | Client | Factor In Talent | | Industry | Consulting Services for Organizational Design | | Location | Andover, MA | | Website | www.factorintalent.com | | Overview of company | Successful consulting firm dedicated to helping firms leverage their talent as a critical asset. | | Situation | The name of the company (Change Dynamics) no longer represented what the company offered; the President of the firm approached For Marketing Matters to assess its branding, its positioning and to develop a new brand that would clearly position the value that the company offered its clients. | | Company Goals | Clear message and brand that would differentiate the company; refine its offerings and develop a strong go-to-market strategy. Increase revenue and profitability. | | Marketing Goals | - New brand name, new logo, tagline to support the branding
- Develop a clear and compelling value proposition to drive new client acquisition efforts
| | Marketing Impact | New brand, new tagline and new messaging all developed to clearly position Factor In Talent; feedback from clients and prospects has been very positive in understanding the value that the company offers and the services that it provides. |
Helping Small Business Make A BIG Impact |
|  | “Mary is an experienced, strategic marketing advisor. Mary provided skilled guidance to help me focus and articulate my brand and what I bring to market. For Marketing Matters' efforts have helped me take an already successful business to the next level.”
—Edith Onderick-Harvey, President, Factor In Talent
Download Factor In Talent Case Study | |
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