| | Client | Rose & Dove, LLC | | Industry | Gifts and accessories | | Location | Lawrence, MA | | Website | www.roseanddove.com | | Overview of company | Retail store offering artful and affordable gifts for everyday gift giving needs. | | Situation | Proprietor sought marketing expertise to focus resources and efforts on increasing awareness of the retail store and to build a marketing plan to help her focus on increasing her corporate gift giving business. | | Company Goals | Increase awareness, build marketing plan to focus and drive revenue | | Marketing Goals | - Awareness - the retail store is a hidden gem
- Positioning - the name formerly included "Gourmet" and was perceived as being expensive and high end
- Build strong foundation for the business in terms of brand, value proposition, logo and focus efforts on key programs to grow awareness and build leads
| | Marketing Impact | New branding clearly positions company as offering affordable gifts for all occasions; new logo and tagline clarify the value of the store; new colors are appealling and supportive of the brand; new signs have increased visibility of the storefront; new messaging has made the value proposition clearer and more compelling; scripts and targeted lists have created sales focus to build relationships for corporate giving; actionable marketing plan has helped the owner focus and not feel overwhelmed in marketing her business. | Helping Small Business Make A BIG Impact |
|  | “Before meeting Mary, I was victim to being a small business owner attempting to work both "in" and "on" my business simultaneously, overwhelmed and never really achieving my short and long term goals. After a month of working with Mary, I was able to reposition and re-brand my business, and gain clear discipline in applying the marketing strategies developed with realistic objectives and milestones. Thanks to For Marketing Matters, I have already seen the benefit from building marketing muscle!” —Kellee Twadelle, Proprietor, Rose & Dove, LLC | |
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