Fact based marketers. That is who we are. We view marketing broadly and believe that you can and should analyze and track results. These concepts are discussed as Mary Honan, Principal of For Marketing Matters speaks with Deb Krier, host of the Business Power Hour on Mile Hi Radio. Listen as Deb and Mary chat about a wide range of marketing topics ranging from pet peeves (e.g., ‘sales and marketing’) to discussing why companies of all sizes seem to de-value marketing to wrapping up the hour talking about the importance of integrating social media into your marketing plan and how you measure its impact.