Is what you sell clear?

Offerings is one of 13 foundational elements that need to be solid to effectively go to market. Many SMBs do not fully develop what they offer their ideal target audience in exchange for money. Businesses leave money on the table. We are currently working with a...

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Marketing your business: are you dabbling? Find out.

Business owners of SMBs unintentionally hurt their business with a random approach to marketing. Strategy is substituted with activity. The marketing plan is a series of disjointed marketing tactics. Simply, they are dabbling. The cost of dabbling is high. So are the...

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How can you measure marketing ROI?

We are fact based marketers. For each part of the marketing plan there is a metric defined to report and evaluate results. Accountability for results and detailed reporting is one of our differentiators from other marketing companies. I am often asked how we track...

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