Helping Small Business Make A Big Impat


Case Study: Repositioning an Existing Business


Client Landmark Painting
Industry Painting and Restoration
Location Phoenix, AZ
Website www.landmarkpaintingaz.com
Overview of company Residential and commercial painter in Phoenix, Arizona seeking to enhance its marketing efforts to differentiate his services in the market and grow his business.
Situation Owner has been in the business for many years and through his business advisor was seeking to enhance his marketing efforts to better position his company and grow his business.  
Company Goals Grow revenue; create a website and differentiate from the competition
Marketing Goals
  • Branding - the existing logo did not fit the brand
  • Messaging – develop clear messaging on why Landmark Painting
  • Web site – get a website in place
  • Get fundamentals in place – signs, business cards, new logo, tagline, letterhead, letters
  • Drive leads
Marketing Impact
  • Award winning logo developed from the branding & messaging document – logo designed by JS Graphics, Inc.
  • Website launched to build awareness and differentiation
  • Letters created to assist in reinforcing the brand and differentiating Landmark Painting from its competition and to build a strong brand identity and referral business.

Helping Small Business Make A BIG Impact


Make A Big Impact



About For Marketing Matters | Services | Marketing Planning & Execution | Business Advisory Services
Case Studies | Free Strength Assessment | Contact Us | Home | Blog | Site Map
For Marketing Matters 978-794-3052 info@formarketingmatters.com
Copyright 2009-2012. For Marketing Matters, LLC. All rights Reserved. • SDO Certified – WBE - Women Business Enterprise