| | Client | Kaysun Corporation | | Industry | Manufacturing | | Location | Manitowoc, WI | | Website | www.kaysun.com | | Overview of company | 60 year old company that designs and manufactures highly engineered, critical-use plastic products. | | Situation | $30 million privately owned company that has historically grown consistently, but recently revenue has been flat. CEO purchased the company and established an aggressive growth strategy for the company for the next 5 years. Marketing was void within the company. | | Company Goals | Explosive growth; triple revenue in next 5 years | | Marketing Goals | Awareness, Clarity of message and focus within market sectors; enable effective and efficient revenue growth | | Marketing Impact | - Built solid marketing foundation - messaging, prioritized database of contact and companies, sales presentations, sales collateral, image
- Scalability – tripled the sales force with ease due to defined sectors, messaging, database and sales orientation program developed
- Growth – pipeline growth with tracking in place
- Focus and efficiency – defined market sectors and contact database to focus consistent sales efforts and to focus marketing programs
- Awareness – calendar of events and programs to increase awareness in place for 2009
| Helping Small Business Make A BIG Impact |
|  | “For the last several years, we’ve tried to use our sales organization exclusively to cover both our marketing and sales functions with disappointing results. Since hiring For Marketing Matters, our sales organization is more focused on selling and our conversion rate from converting suspects to customers is steadily improving. For Marketing Matters has also enabled Kaysun to stand apart from an industry rife with competition with the branding efforts. I consider Mary Honan to be a virtual member of my senior management team, a CMO for Less Dough she is, but the value exceeds the investment.” —Benjamin G. Harrison, President and CEO, Kaysun Corporation Download Kaysun Case Study | |
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