Mary Honan, Principal of For Marketing Matters was interviewed by Melin Isa, host of Planning Your Leap into Business podcast.  In this interview, Mary Honan shares why she founded For Marketing Matters, how she got started, discusses some highs and lows and reflects on how her business model has evolved over the first 10 years. Listen to this interview to help you plan your leap.  Mary’s key messages: Don’t Dabble. Don’t Settle. Go for What you Want.