CMO For Less Dough

Extend the core capabilities of your team significantly by adding the expertise of a Chief Marketing Officer (CMO)…for much less money than hiring senior marketing expertise as a full time employee. Let senior marketing expertise from For Marketing Matters function as your dedicated CMO to plan, manage and coordinate all your marketing efforts. 

Most small and medium-sized businesses lack time to dedicate to marketing efforts. Furthermore, they often lack the expertise and network to effectively and efficiently plan and execute all the various elements of an integrated, coordinated and effective marketing effort. Most business leaders we meet with do not think about marketing. The forward thinkers realize the gap and realize the payoff by having the expertise on their team to focus and drive marketing efforts that pay off in terms of number of leads, increased sales, increased awareness and improved profitability.

Benefits of CMO for Less Dough Services:           

• Senior marketing expertise dedicated to your company
• Extension of your team; functions as a direct report
• Accountability – one point of contact for development and coordination of all marketing efforts – advertising, web design, SEO, event planning, graphic design…
• Complete – marketing planning and execution.  Most marketing services charge big-bucks for advice.  We advise, execute and deliver results.
• Coordinated – one point of contact that coordinates all marketing activities including working with PR firms, advertising agencies, web design resources, lead generation
• Pragmatic – logical, phased plans working within defined budget to drive measurable results
• Results-driven; more importantly, results that matter to you as a CEO or business owner – P&L results.
• Comprehensive – marketing plan incorporating all elements of marketing and integrating it into sales, service and operations.  More comprehensive than Building Marketing Muscle services.

Specifics of how a retained CMO
works for your business?

1. Establish a marketing plan for your business
2. 1. Tied directly to your strategy and priorities in terms of markets, customers, partners and prospects
3. 1. Phased by quarter with detailed action plans developed for coming months
4. 1. Calendar of activities and success metrics
5. 1. Defined marketing budget
6. Develop/refine clear, compelling value proposition as a critical foundational element in guiding all marketing efforts.
7. Prioritize marketing elements to be incorporated into action plan to best support agreed to business goals.  For example, goals may be increased awareness, new market penetration, relationship management, executing a partner strategy, etc.  All marketing elements will be evaluated to define the recommended elements to incorporate into the plan and to either identify partners to work with or work with existing partners you have already retained.
8. Coordinate the execution of all components of the agreed to marketing plan.
9. Operate as a senior member of your management team with regularly scheduled meetings to review priorities, present progress and results.

For Marketing Matters acts as your CMO for Less Dough on a monthly retainer. Comprehensive. Coordinated. Impactful.