| | Client | bevolve | | Industry | Retail - Health and well-being | | Location | Fort Collins, Colorado | | Website | www.bevolvenow.com | | Overview of company | A start-up, women owned business bringing to market a unique offering of workshops and camaraderie targeted for women. | | Situation | The two principals, two therapists, sought to bring their business idea to market. Needed to harness their passion and commitment to market the concept locally to build awareness, interest and revenue. | | Company Goals | Test business concept, drive awareness, build camaraderie, drive revenue. | | Marketing Goals | - Develop the offering to be appealing to women
- Launch the business – develop all content of website, create tagline and build the essence of the brand
- Plan and manage details of launch
- Increase awareness and build interest to get women to sign up
| | Marketing Impact | New brand launched with very favorable impact; web site launched with content developed by For Marketing Matters; rave reviews on brand and message from target audience; Holiday party successful in terms of attendance, energy, interest and relevance of offering. | Helping Small Business Make A BIG Impact |
|  | “Mary has done an absolutely fabulous job building and executing the marketing strategy with my client! This start up business is run by two women with very different personalities and neither of whom has ever had to market or sell their services before. She had a tough hill to climb to even get started! Within the first phone call, she established credibility and rapport, gave HOPE, kicked off the marketing strategy and made me look like a rock star.” —Elise Howes, Principal, Howes Business LLC Download bevolve Case Study | |
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