Written Strength Assessment for your business including:
How healthy is your company?
- How are sales?
- Is your pipeline strong?
- Are margins stable or shrinking?
- Overall health will be evaluated including financial strength and mental strength
What is your marketing strength rating?
- Brand awareness – who are you and what does your brand represent?
- Assess customer knowledge – is it sound?
- Strength of prospecting – targeted or reactive?
- Partners – assess vitality of partner strategy and execution
- Competition – are you the underdog or the favorite? Why?
- Review of marketing effectiveness including sales materials, customer communications, web site, elevator pitches.
- Assessment of marketing soundness – evaluation of integration, coordination and effectiveness. Identification of gaps. Do you have marketing muscle or do you need to start building some mass.
Are you in shape to endure?
- Durability indicators - ability to grow and scale
- Are you relying too heavily on a few customers?
- Is the organizational structure in shape? What parts of the organizational body need to be toned and developed?
Is the energy level of your business ready for a sprint or a marathon?
- Have your race goals been defined? What is your race - a sprint or a marathon?
- Are there successes defined for people to strive for?
- Assess the vitality of the organization – the pulse. Is it too slow? Are you flat lining?
Is your training plan sound?
- What is your focus for the coming quarter? Year?
- How is the race broken down into milestones and metrics?
- Do the participants know the metrics and their roles along the way?
Are you agile?
- Where could you extend your business to secure revenue?
- What are you doing to adjust in this economy?
- Can you adjust? How do you know?
Sign up now for your Free Strength Assessment!
