About For Marketing Matters

As a business owner, you are pulled in various directions lacking enough hours in the day to accomplish all you have to do. 

For Marketing Matters was established to make an impact among local communities by working with small and mid-sized business owners who put their heart and soul into forming and running their business. We're dedicated to helping business leaders achieve their dreams by working to overcome obstacles, optimize opportunities and make an impact...for their employees, families, customers, investors and the community in which they work.

Let’s face it – a bail out is not likely for you. From the Greater Boston Area and throughout Massachusetts to clients across the United States, For Marketing Matters works for the heart and soul of our country – the leaders of small to mid-size businesses and the local communities in which they operate. Our client base includes companies on the South Shore of Boston, North Shore, the Route 128 belt and clients across the country including Arizona, Colorado and Wisconsin.

At For Marketing Matters, we are passionate about the value and importance of having a solid core, a solid foundation upon which to build one’s business. Like a runner whose strength comes from its core, a business needs a strong foundation to build a sustainable and competitive position in the marketplace. We work with forward-thinking entrepreneurs who recognize and value the importance of strongly positioning their company to acquire and retain customers. Together, we work together to think strategically and act tactically and pragmatically. It is all about working as your partner to drive sales, profit margins and make a big impact!

For Marketing Matters. Now More than ever. Invest in your success.

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Mary E. Honan – Principal of For Marketing Matters

Mary Honan formed For Marketing Matters to fill a glaring void in businesses today. Marketing is far from the minds of most business owners and too many view marketing as a 'nice to have', a "I'll get to it later' mentality and later never comes. Commonly, owners 'dabble' with components of marketing or have someone in the organization 'do marketing' on the side. The irony is that marketing is fundamental to building a solid foundation for your business, so For Marketing Matters offers the business leader the opportunity to have expertise developing AND executing their marketing plan professionally, consistently and affordably. As the owner of a certified SOMWBA Women Business Enterprise (WBE) company and an accredited associate of the Institute for Independent Business (IIB), Mary is passionate about helping business leaders achieve their dreams. She leverages her twenty plus years of experience and her can-do attitude to build long lasting relationships with her clients.

Mary thrives on developing practical and pragmatic marketing plans that selectively invest the owner’s money in areas where returns can be measured and tracked. As a fact-based marketer, clients can count on careful analysis of marketing investments and dedication to going above and beyond to deliver results and measurable progress for her clients.

Making an impact drives Mary personally and professionally whether through charity work, mentoring or enabling businesses to not just survive, but thrive.