The For Marketing Matters team is a team of professional marketers representing deep areas of expertise as well as utility players that have breadth in a variety of marketing areas. Each client team is built to execute the plan effectively and efficiently. Instead of cobbling together a group of independent marketers, the FMM team represents a tightly integrated team, working together in an orchestrated effort to ensure measurable impact and ROI.
Mary Honan, Principal
Mary is a passionate, fact-based marketer committed to helping CEOs achieve their growth goals for their businesses. As founder of For Marketing Matters LLC, Mary developed the perfect outsourced marketing model for CEOs seeking an ongoing partner. As a marketing evangelist, Mary preaches the marketing gospel, addressing the common misunderstandings of marketing and its function. At her core, Mary is strategic and analytical, planning and executing with her team to maximize ROI.
- Leads foundation building and develops strategic, phased marketing plans.
- Develops and executes PR programs including media/analyst relations, speaking engagements, launches, and announcements.
- 30+ years working with multi-national and emerging companies.
- Contributes to strategic planning and marketing execution.
- Manages projects and coordinates integration across client teams.
- Leads primary and secondary research to support strategy development and competitive analysis.
- Develops social media strategy and manages all aspects of execution as coordinated, integrated element of the marketing plan.
- Actively manages online reputation across social platforms.
- 20+ years marketing experience and leadership.
- Creates and manages online advertising campaigns.
- Expertise in Search Engine Optimization.
- Website development and modifications.
- 30+ years of technical experience in the high tech industry.
- Manages all graphic design elements to build a strong brand identity.
- Extends brand identify through graphic design treatments across all mediums and manages print partners for quality results.
- 20+ years graphic design experience.
- Manages clients’ websites including writing new content and managing select clients with complex online functionality.
- Conducts market and competitive research.
- Project manages strategic client initiatives.
- Designs, develops and executes client email marketing campaigns.
- Builds and maintains clients’ Dream lists for targeting and segmenting audiences.
- 20+ years in marketing.
- Builds brand and expands awareness via blogging for clients.
- Researches, writes and posts blogs weekly; responds to all comments.
- 30+ years writing experience including newspaper and PR content.
- Facilitates effective and efficient operations.
- 30+ years in executive administration and support.
In addition to the above team, For Marketing Matters has additional talent available when and as needed. The bench strength includes technical writers, proof readers, printers and production teams, photographers (specialist in both people and product photography), video production and partners including Skyline Northeast for event-related planning and execution including booth production and logistics.